🔗 Share this article

TikTok is introducing a new feature that enables them to reduce the volume of AI-made videos appearing in their streams. This initiative comes as the service disclosed that it currently hosts over 1 billion AI videos.

Testing and Rollout

This change is being tested over the following weeks before a global launch. This shift coincides with a increase in content created by AI, driven by emerging AI video creators.

AI Proliferation Online

Recent reports that approximately a tenth of the fastest-growing video streams on a popular video site only show clips produced artificially. A large amount of this material is considered mass-produced AI material, a label for poor-quality, bulk-generated content that is often absurd or surreal.

Our research shows that many people like content made with AI tools, ranging from computer-generated images to informative clips, and we want to provide users the power to adjust the amount of that, based on their own likes,” commented a company executive.

Scale of AI Content

The platform shared that there are now over a billion videos on its app tagged as artificially created. Collectively, in excess of 100 mn media items are submitted to the platform every day, making AI-generated material a minor percentage of its total content library.

How to Adjust Settings

Members will be in a position to limit or boost the level of AI-generated videos they view by using the “manage topic” option in the platform and selecting AI-made media. Additional categories that are already be adjusted under the filter include current affairs, clothing, beauty, and dance.

Content Labeling and Policies

Its guidelines oblige users to label “realistic” artificially created content, and it bans harmful AI impersonations of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is not labeled can be deleted under its user guidelines.

In addition, the app will henceforth attach an AI-generated watermark to content created with its proprietary AI systems, or identified by an collaborative effort for identifying artificial media. This step is designed to help prevent users from attempting to bypass the tagging system.

Responsible AI Funding

TikTok is additionally introducing a $2 million educational fund for professionals and institutions to create educational content about using AI responsibly. This program will benefit non-profit groups specializing in training computer science.

Moderation Strategy

TikTok has defended its moderation strategy, amid controversy over plans to cut jobs for a large number of review team members in Britain. TikTok is set to reduce a significant number of roles in its user protection division in its British office, with labor groups and internet security professionals voicing alarm that people are being substituted by machine-led review.

A company official explained that human moderation would remain essential, but artificial intelligence can protect employees by eliminating the most distressing content before it is viewed by people. TikTok announced a 76% decrease in shocking and graphic content handled by content reviewers over the past year due to reliance on its automated systems.

“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we further consider it’s very important to minimize viewing of harmful content as quickly as possible, which is the area in which a extensive automated help is really helping us work at speed.”